Project Overview
Pizza House & Donair Restaurant is a local eatery in Wabasca, Alberta, offering a diverse menu of pizzas, donairs, burgers, sandwiches, seafood, and Italian dishes. As a new establishment in the area, they required comprehensive branding and marketing materials to establish their presence in the local market and attract customers.
1 – Logo Design
The logo design process for Pizza House & Donair Restaurant focused on creating a memorable, appetizing visual identity that would resonate with the local community. The final design features:
- A circular green border representing freshness and growth
- A house icon incorporating a pizza slice, symbolizing “home of pizza”
- Vibrant orange text that conveys warmth and appetite appeal
- Clean, modern typography for excellent visibility on signage and marketing materials
The menu design project involved creating a comprehensive, visually appealing layout that showcases the restaurant’s diverse food offerings. The two-page menu features:
- Organized sections for different food categories (pizzas, appetizers, donairs, burgers, etc.)
- Clear pricing structure with multiple size options for pizzas
- Appetizing food photography to highlight signature dishes
- Consistent color scheme matching the brand identity
- Easy-to-read typography with clear hierarchy
- Contact information and address prominently displayed
Google Business Account Setup
To enhance the restaurant’s online visibility and facilitate customer engagement, a comprehensive Google Business profile was established. This included:
- Verification of business location and service area
- Complete business information including hours, contact details, and services
- High-quality photos of the restaurant interior, exterior, and menu items
- Category selection and attribute configuration to optimize search visibility
- Setup of messaging and review response capabilities
- Configuration of booking and ordering options
The Google Business profile now serves as a critical touchpoint for potential customers searching for dining options in the Wabasca area.
Market Research
Extensive market research was conducted to understand the local dining landscape and identify opportunities for Pizza House & Donair Restaurant. The research included:
- Analysis of local demographics and dining preferences
- Competitive assessment of other food establishments in Wabasca and surrounding areas
- Identification of underserved market segments and cuisine types
- Price point analysis to ensure competitive yet profitable pricing
- Assessment of potential peak business hours and seasonal fluctuations
- Evaluation of delivery and takeout potential in the service area
The market research findings informed strategic decisions regarding menu offerings, pricing strategy, operating hours, and marketing approach.
Business Proposals
Based on market research insights, comprehensive business proposals were developed to guide the restaurant’s launch and growth strategy. These proposals covered:
- Initial investment requirements and projected return timeline
- Staffing recommendations and organizational structure
- Marketing and promotion strategies for the launch phase
- Vendor relationships and supply chain management
- Growth projections and expansion opportunities
- Risk assessment and mitigation strategies
The business proposals provided a roadmap for sustainable business operations and positioned the restaurant for long-term success in the local market.
Gift Certificates
Custom gift certificate designs were created to provide an additional revenue stream and marketing opportunity. The gift certificates feature:
- Consistent branding with the restaurant’s visual identity
- Secure design elements to prevent counterfeiting
- Flexible denomination options
- Attractive presentation suitable for gifting
- Clear terms and conditions
- Tracking system for redemption management
The gift certificates serve both as a revenue generator and as marketing materials that extend the restaurant’s reach through word-of-mouth and gifting occasions.
Results and Impact
The comprehensive branding and marketing materials developed for Pizza House & Donair Restaurant have established a strong foundation for the business in the Wabasca community.
The cohesive visual identity across all touchpoints has created brand recognition, while the strategic market research and business proposals have positioned the restaurant for sustainable growth.
The Google Business profile has significantly enhanced online visibility, driving foot traffic and takeout orders. The menu design effectively showcases the restaurant’s diverse offerings, encouraging customers to explore beyond their initial orders and increasing average order value.
Pizza House & Donair Restaurant is now well-positioned as a go-to dining option in Wabasca, with a professional brand identity and strategic marketing approach that sets it apart from competitors in the local market.